16 Mar Case Study University of Kent: Breaking Down Barriers of International Student Recruitment
In August 2016, the University of Kent chose Goodwall as their student recruitment social platform based on Goodwall’s unique community of high profile international students and superior capacity to gain visibility of students who show interest in enrolling with the university. Armed with the right tool, the recruitment and marketing team worked collaboratively with Goodwall to create a student profile to target. Using targeting criteria such as student location, graduation year, academic score and course choice, the team had the ability to ..
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