10 Oct Student Recruitment Team of The Month: EHL
Universities never stop to impress us on Goodwall. This month we take you to Switzerland where we had the pleasure to interview Alexandra Schaffner and Anne-Treacy Pelichet, Admission Officers at the Ecole Hôtelière de Lausanne.
Could you outline to us your student recruitment team and tell us more about your main responsibilities?
The Admissions and Recruitment team at EHL is composed of twenty six colleagues based on three different continents with offices in Lausanne, Singapore and the United States. Our team members are responsible for different regions and recruit a diverse group of students. We are the first point of contact when a candidate enquires about the school through one of the many events organized on campus, abroad, or online. We then accompany those who are interested in applying throughout our admissions process and guide them through every step of the way. For us, it is important to provide a personalized experience to each and every candidate and ensure that they are the right fit for EHL and vice-versa.
How has your school evolved over the last years and what are the main changes you have experienced in student recruitment?
We launched the English section in 1988, giving students the opportunity to study in English or French, boosting our international profile with 114 nationalities represented on campus. We currently accept 350 students for each intake with around 2/3 of our students enrolled in the English section. All of our programs immerse students in both practical and theoretical learning environments where they are expected to work in groups on real-life case studies, conduct research and present their findings to large audiences. Our capacity is planned to grow to 3’000 students by 2020 with a new campus built to cater to students’ needs, both inside and outside the classrooms. We will be increasing our capacity while maintaining our selectivity. We have never been more present online than we are today thanks to Facebook, Instagram and educational communities such as Goodwall that allows us to connect to a larger group of students.
“We have never been more present online than we are today thanks to Facebook, Instagram and educational communities such as Goodwall that allows us to connect to a larger group of students.“
At a time when leading economies are adopting protectionist measures and limiting student mobility, what has been the impact on your international student recruitment practices and how are you best responding to these new market dynamics from a student recruitment perspective?
We are lucky to be located in a country like Switzerland, which has maintained exceptional levels of safety and economic stability. When we inform our audiences about EHL, we actively endorse Switzerland as the safe, stable and hospitable country it is, comforting parents on their decision to send their children to study abroad. For those who are in financial need, we offer scholarships that are both merit and need based. This, in combination with our international accreditation, has allowed us to maintain our leading position in the industry worldwide.
“When we inform our audiences about EHL, we actively endorse Switzerland as the safe, stable and hospitable country it is, comforting parents on their decision to send their children to study abroad“
In many industries, leading organizations are talking about “customer experience” to attract and retain new customers. What does this mean for EHL and how important is it as part of your student recruitment strategy?
As mentioned, our admissions process is personalized and our candidates are individually guided throughout the process. We are fortunate to have the largest network of alumni in the hospitality industry that includes over 25’000 alumni around the world. This means that students are able to network with professionals from different industries and discover a variety of career opportunities in a wide range of industries such as banking, luxury, retail, or consulting.
What are the areas of student recruitment that you are most excited about in 2017/18 and what are you predictions for the next two years?
While our programs are constantly updated to remain ahead of the industry shifts, we are also developing new programs tailored to different needs. We have recently launched new Master programs as well as online programs. For those seeking vocational training, we have developed a six-month Master Class in Culinary Arts. By 2020, our campus is expected to grow with new student facilities being developed, in an effort to remain the leading hospitality management institute.